I am a seasoned marketing communication professional with over a decade of experience advising multinational and local companies, media organizations, and government agencies. My experience encompasses a wide range of areas, from copywriting, editing, and localization to content strategy, branding, and agency engagement.

Throughout my career, I have honed a versatile skill set, with a strong focus on developing impactful brand messaging. Starting out as a copywriter, I have continuously expanded my expertise to cover the whole spectrum of branding. Today, I work closely with clients to build robust brand strategies that serve as the cornerstone of a clear, consistent, and engaging brand identity. I collaborate with clients to create compelling marketing collateral not only by crafting a persuasive message but also by effectively translating their vision to designers and creative agencies. Drawing on my extensive experience managing growing content agencies, including as a founder, I possess a deep understanding of the creative agency space in Indonesia. Leveraging my insights, I empower clients to navigate complex agency relationships with confidence for exceptional results.

My journey has afforded me the chance to work with multinational companies, government agencies, renowned brands, and influential NGOs. This diverse exposure has equipped me with a comprehensive understanding of various industries and the ability to tailor strategies to meet the unique needs of each client.